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(Questions: Is everyone able to join the family? What if you don’t look like the family? Come from a different racial/ethnic group?)

Men don’t admit to taking time for child care responsibilities because it would be career limiting to do so.

Women who choose to have a family face career limitations. Collective Bias uses social media to power shopper marketing campaigns for leading brands and retailers, engaging consumers with unique, organic social.

Promotions are mostly based on “paying your dues”, putting in the time (years) as opposed to contribution.

At the forefront of influencer marketing and measurement, Collective Bias’ proprietary data and technology.

Collective Bias’ innovative Shopper Social Media platform connects authentic, real-life influencer content with key audiences to impact results at a particular retailer.

There is a shared understanding that in order to get ahead you have to demonstrate your commitment to the organization by working long hours in the office…face time is key. Revenue: 25 to 50 million (USD) Competitors: Unknown.Nobody questions it or considers there could be other options. It is just understood that these are the schools we recruit from for new talent.Let’s consider the collective unconscious bias from the perspective of organizational culture… “the organizational memory and experience common to that institution.” Organizational culture can be defined as “just the way things are done around here” and management experts agree that organizational culture is largely unspoken, unwritten and I would add sometimes, unconscious-behaviors that are collectively understood as the way it is.Ĭonsider these possible results of collective unconscious bias that may play out as follows: In psychological parlance, Carl Jung defined collective bias as the part of the unconscious mind that is derived from ancestral memory and experience and is common to all humankind, as distinct from the individual’s unconscious. Today I want to go a bit deeper and introduce the notion of collective bias. In part 3 I suggested that not all biases are unconscious and therefore we also must work on those biases of which we are quite aware. This is critical and in part 1 I outlined 5 conditions to begin to address our individual unconscious biases. Anyone who has redeemed a coupon, filled a prescription or returned a product, has touched Inmar. Much of the work around unconscious bias invites us to do the personal work to uncover those biases of which we are not aware. Collective Bias is a wholly-owned subsidiary of Inmar, Inc.